The Brabançonne 2.0

The objective

How to boost awareness of DH Les Sports + during deconfinement?

The solution

Carrying our national anthem through the sectors of activity at a standstill since March 2020, with a Brabançonne 2.0 revisited by Belgian DJ Kid Noize. Lead media: a 20" TV and radio spot broadcast on all national French-speaking channels and in the press.