Paper Reach

The objective

How to highlight the impact of paper DM for bpost?

The solution

By making the reach 100% funky! To show that paper DM still makes an impact, bpost and Touch asked the Magician to create the song "Le reach, c'est chic", distributed on 45 RPM vinyl and NFC postcards to media and advertising agencies. But that's not all! The campaign also featured a platform with statistics & web tools, animated videos, folders and interviews orchestrated by our quiz master Serge De Schryver from Media Marketing.

The results

800,000 social media impressions
More than 4,000 minutes spent on the site