Tailor-made weekend

The objective

How to support Pierret in developing an alternative to Batibouw?

The solution

Creation of the "Customised Weekends" concept. A 360° campaign in Belgium and France rolled out across various media: landing page, pop-up site, social media ads, flyers, totem, display & POS.

The results

65% commercial conversion
+220% conversion during the "Customised Weekends" vs Batibouw
52K sessions on the website