Bonus Time

The objective

How to build loyalty among Carrefour customers through personalised offers every two weeks?

The solution

Creation of a print loyalty campaign: a personalised direct mailing that rewards Carrefour Bonus Card holders with tailored offers to earn €5 vouchers once enough Bonus Points are reached. The campaign brings together several elements: personalised letter, flyers, coupon book, samples, and more.

The results

+30% of customers use their coupons
16,800,000 personalised DMs each year